If you ask any small business owner what to use to make their own ads and promotions for free, chances are they'll say "Use Canva". It's been a powerful, game-changing platform that has helped many entrepreneurs level up. But if you haven't had a great deal of experience designing eye-catching promos to consistently WOW your audience, you may be missing the mark with messaging that's falling FLAT.
Hiring a professional graphic designer can take some time, money, and effort, but it doesn't have to be expensive and it's definitely worth it! Here are the 3 best reasons to hire a graphic designer instead to give your projects a much needed upgrade:
#1 Effective Communication
Your copy or sales pitch is more important than the visuals themselves. Graphic designers don't just create artwork--they take your message and visually convey it to your audience. If you're not well-trained in marketing and advertising, the ease and cost-effectiveness of DIY promotions can be lost when you fail to grab your clients' attention. Consider using a professional designer to generate value and attract more customers.
#2 Saving Time = Saving Money
Whether you're a baker, hairstylist, or realtor, if you're an entrepreneur you're used to controlling every aspect of your business. Many times, that means handling your own books, running the register, or--you guessed it--designing your own marketing. But guess what? The success of your business will ultimately rely on you being the best at the talents that made you create that very business in the first place!
Do you use Canva or a Graphic Designer?
Canva
Graphic Designer
Both
Other
You've probably heard before that small business owners need to release the urge to control everything and learn how to delegate specialized tasks to others. Graphic design is no different! Instead of spending your valuable time on learning Canva tricks that probably won't make you any money, find a designer who can support & present your vision so you can focus on growing a lucrative business as quickly as possible.
#3 Artwork & Formatting
Many DIY tools like Canva will let you design small projects online for free, which works well for light social media posts & email marketing. But what if you want to format one of these designs to send to a screenprinter, or need to create a large format image with high resolution? A Youtube tutorial might help, but how much time are you spending? How much money are you losing on costly mistakes?
Working with a qualified professional reduces your risk and ensures that your business has high quality presentations. They can also negotiate better deals with print vendors, and revise your existing digital designs and branding so that your visuals are crisp, not blurry or amateurish.
Final takeaways: the 3 reasons to hire a graphic designer
Using free DIY tools for your business can be tempting and even useful when you're first starting out, but as the brand grows and your competition gets more fierce, you'll need to add a talented, experienced graphic designer to your team of hired professionals (i.e. your accountant and lawyer). You'll save more time to focus on income and operations, while attracting more customers with consistent messaging and awe-inspiring visuals.
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