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Top 5 Reasons to Update Your Website This Year

Writer's picture: Brian ChristopherBrian Christopher

Two women compare websites on their laptops at a desk in an office.
Updating your website should be a top priority for your brand this year.

Is your website feeling a bit… outdated? Like a dial-up internet connection in the age of lightning-fast fiber? If so, you're not alone. Many small businesses get a website and just let it sit still without ever updating it, but the truth is: an outdated website can be costing you dearly in lost customers and missed opportunities.


Skip ahead:


Here are just a few compelling reasons why you should consider updating your website in 2024:


1. Unleash the Power of Integrations: Imagine having tools like scheduling platforms, live chat, and payment gateways seamlessly embedded in your website. This year's web is all about synergy, and modern integrations can streamline your operations, improve customer experiences, and boost sales. Crispy Graphic Design stays ahead of the curve, ensuring your website works seamlessly with the tools you need most.


2. Get Found: SEO Optimization for Real Results: Remember the old saying, "If a tree falls in the forest and nobody's around to hear it, does it make a sound?" The same applies to your website. No matter how amazing your business is, if potential customers can't find you online, it's like you don't exist. Crispy Graphic Design uses proven SEO strategies to ensure your website ranks high in search results, attracting more qualified leads and boosting your bottom line.


3. Go Mobile or Go Home: Let's face it, most people these days are browsing on their phones, not desktops. If your website isn't mobile-friendly, you're alienating a massive portion of your target audience. Responsive design is no longer optional – it's essential. Crispy Graphic Design builds websites that adapt beautifully to any device, ensuring a seamless experience for all your visitors.


4. Convert More, Spend Less: Your website should be a sales machine, not a static brochure. By implementing smart design elements, targeted calls to action, and conversion-focused content, you can turn casual visitors into loyal customers. Crispy Graphic Design doesn't just build websites; they build conversion machines designed to generate leads and maximize your ROI.


5. Social Media Synergy: Streamline Your Funnel: Social media is a powerful tool, but it shouldn't exist in a silo. A well-integrated website acts as the hub of your online presence, seamlessly capturing email addresses and nurturing leads through your social media funnel. Crispy Graphics can help you design a website that works in harmony with your social media strategy, maximizing engagement and conversions.


Ready to Take Your Business to the Next Level?

At Crispy Graphic Design, we understand the unique challenges faced by small businesses. We don't just build websites; we build partnerships. We'll work closely with you to understand your goals, target audience, and brand identity, and then craft a website that's not just beautiful, but strategically designed to achieve your specific objectives.


Contact CrispyGraphics.com today for a free consultation and see how we can help your business thrive in the digital age.


Don't let your outdated website hold you back. Make 2024 the year you invest in your online presence and unlock the true potential of your business.



An advertisement for the 2024 Marketing Makeover from Crispy Graphic Design


P.S. Check out our portfolio to see examples of websites we've built for businesses just like yours!


P.P.S. We also offer ongoing website maintenance and support, so you can rest assured your website will always be up-to-date and secure.

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Crispy Graphic Design
1255 South State Street, Unit 1917

Chicago, IL 60605

T: 312.509.5869​

E: crispygraphics@gmail.com

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